We have found the opportunity to well define and set the appropriate criteria to offer people an experience in enjoying the Iranian (Persian) food in its exotic and simple formula,

Our restaurants will fall under the Fast Casual category in a sense that the service will be fast but promises a higher quality of food and atmosphere to reflect value and quality. It is a concept that fills the space between fast food and casual dining

Modern in style, our concept is built to attract the young target segment, mainly the 25 to 40 considered the core of the society who have high needs and are picky in their selection and open cultures.

Simple in the form but rich in the colors and the graphic direction will be the basis to build our brand reflecting not only the tastiness of the food but history and culture.